ServiceNow had recently brought the content syndication operation in-house and were looking for a reliable lead gen partner to drive leads from a series of ABM lists targeting multiple niche audiences, globally. Their aim was to benchmark multiple suppliers with ROAS as their main metric of success.
Marketing With HMA’s core values are adding value while reducing friction. With this in mind, HMA was able to:
– Respond to multiple briefs with challenging target requirements prior to deadline
– Turn around creatives within 24 – 48 hours
– Pace the campaigns exactly as requested (including challenging GEOs)
– Schedule bi-weekly calls to talk through any possible optimizations
– Use purely digital tactics for lead generation
They understand the aims of our campaigns and their ability to turn things around fast makes them feel like an extension of our own marketing team. I would highly recommend working with them
Digital Marketing Specialist ServiceNow
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